So it appears the newbies in the White House press operation have discovered the lowly VNR. This much-maligned means for managing the message for TV news consumption and regurgitation has reared its ugly head according to ABC’s Jake Tapper and now, TV Newser. The packaged piece in question features a relatively innocuous White House visit […]
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I just heard from my buddy Howard Bragman, fresh off his PR duties on the Ed McMahon foreclosure imbroglio. Howard tipped me off to his latest rehabilitative work-in-progress: Al Reynolds. Who, you ask? Wasn’t he the guy that drove OJ on the infamous LA freeway chase? No. Different Al. This is the guy who, like
As Ad Age ad guru and NPR “On the Media” co-host Bob Garfield continues his blogging crusade against his local cable company, he might be pleased to learn that the object of his disaffection drew a fine this week for airing a “video news release” without identifying its source. Hmmm. Is this even against the
The once-booming VNR industry is in the dumps. Much of its demise can be traced to the efforts of PR Watch and others to hold accountable the disseminators of privately-produced video “news,” and the Congressional hearings that followed as a result. The issue: transparency. At the time, this blogger commented that most, if not all
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