Seth’s Tribal Order

In December, I read Seth Godin’s wisp of a book Tribes in which the esteemed digital pundit rallies his marketing-minded readers to break with tradition and take a leading role in the new world order.In a January 2008 post on his blog, he explained it this way: “Brand management is so 1999. Brand management was…… Continue reading Seth’s Tribal Order

Hannah’s Handlers

When we last visited Montana, the excursion traversed the career gaffe her handlers made in allowing their youthful charge to succumb to the allure of a racy Annie Leibovitz photo shoot for Vanity Fair.Boy did Miley Cyrus ever pay the price! Soon thereafter, Disney seemed to toss aside its unfathomably popular child star and puts…… Continue reading Hannah’s Handlers

Wouldn’t It Be Nice

I haven’t heard of a pop song running less that 2:30 minutes, well, since The Beach Boys’ “Wouldn’t It Be Nice” (RT 2:25) hit the terrestrial airwaves in ’67 or thereabouts.Nonetheless, that didn’t stop “Regis & Kelly” producer Michael Gelman from demanding that Ringo cut his planned on-air performance to that fleeting length.Ringo, who’s in…… Continue reading Wouldn’t It Be Nice

Bhutto and Alba

Alba to wed. Fraser to divorce. Fergie to wed. Penn to divorce. Ahhh. All in a day’s work for the modern entertainment publicist. Jessica’s publicist, Brad Cafarelli, told People: “I can confirm they are engaged.””They continue to maintain a close and caring friendship,” Ina Treciokas, publicist for the 39-year-old actor, said in a statement.Duhamel’s publicist,…… Continue reading Bhutto and Alba

PR Tack-tics

I don’t know what to make of one L.A. publicist’s efforts to create a bold name for himself in the Big Apple.On the one hand, he gets a star turn in Radar online’s “Flacklife” “FlackWatch.” On the other, it points to a side of PR that would make Sidney Falco blush, let alone many others…… Continue reading PR Tack-tics

L.A. Confidential

In the PR biz, especially among the media relations set, prospective clients and employers frequently judge one’s potential prowess by the girth of his or her Rolodex.For the youthful readers of this space, a Rolodex is a physical apparatus containing rigid, but flippable cards on which one registers, with pen or pencil, contact info for…… Continue reading L.A. Confidential