Publicity

Publicity Dead? Hardly.

Let’s face it. As ubiquitous as the term social media has become in the PR person’s lexicon (and hopefully client programs) the majority of pros still continue to engage journalists as part of their core service offering. Many (mistakenly) believe that “blogger engagement” falls under the social media rubric, when in fact, it resides squarely

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The Back-of-the-Book Media Diet

For those PR peeps who continue to use the mainstream media to advance their clients’ communications goals (i.e., most of you), the choice of which media outlets to court for interviews can play a key role in determining the editorial tenor of the coverage. It was thus no accident this week when Dick Cheney turned

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Sex in the Media Fishbowl

The inimitable Jeff Bercovici, a survivor of the recent Portfolio (and Condé Nast) trim-down, today tells us about the impending piece from Michael Wolff (at right) in which the Vanity Fair contributor and Newser.com founder promises to share his fatalistic fling through New York’s gossip grind, and with the New York Post in particular. The

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Blogs Beget Broadcast

Years ago, when a story popped on a network morning show or evening newscast, invariably it had its origin in some daily newspaper somewhere. Any quick Factiva or Lexis-Nexis search could confirm that. And we all know those longer-form psycho segments on ABC’s “20/20” or CBS’s “48 Hours,” featuring some Lothario with many wives, some

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A Pre-Tour Publicity Campaign

You gotta love Roger Friedman, Fox’s acerbic and most amusing gossipist. I bet he honed his killer instincts at Camp Greylock, the venerable all boys sports camp where I first met him as an 11-year-old. I digress. Roger astutely asserts in his latest column that the queen of pop, or more specifically, her manager, has

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