This is clearly Netflix’s moment. On a macro level, the company’s streaming programming service has upended the business model for the TV industry as we know it, in spite of what the broadcast network chiefs contend. Yesterday, company CEO Reed Hastings gave the gadget-hungry media gaggle at CES a taste of something different by announcing…… Continue reading Netflix As Trusted News Source?
Tag: JOurnalism
Newspapers Getting Their Game On
A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. The previous year, it was the geo-locating, Mayor-making check-in app FourSquare that emerged as the clear winner, especially for night crawlers and humble braggers. Each had their proverbial 15 minutes…… Continue reading Newspapers Getting Their Game On
The Home of Guinness Gets Geeky
Some 40,000 tech geeks descended upon Dublin this week to attend, speak at, report on, sell and/or demo their wares at one of the biggest and most condensed web events in a sea of such events globally. Now in its 5th year, the sold-out “Web Summit” is not without a fair share of intrigue, including…… Continue reading The Home of Guinness Gets Geeky
Pope Francis: On The Media’s ‘A’ List
Hearing the helicopters hover over my upper east side neighborhood in anticipation of the arrival tomorrow in NYC of Pope Francis, it’s hard not to be taken with the command and control this one individual, and his PR consiglieres, have exerted over how he will be publicly perceived. Taylor Swift, Kanye West and Vladimir Putin:…… Continue reading Pope Francis: On The Media’s ‘A’ List
The Greenpeace Times
I’m not surprised that The Guardian is the news organization trumpeting Greenpeace’s move to create an “investigative journalism” unit within the NGO’s ranks. After all, wasn’t it The Guardian that anointed political activist Glenn Greenwald as an investigative reporter, only to see that erudite agent provocateur up and quit — once his employer published the Edward Snowden…… Continue reading The Greenpeace Times
Tinder Tackles Vanity Fair
PR pros in the earned media space (i.e., publicity) are all too familiar with the inevitable appearance of factual mistakes in the stories they successfully pitched to reporters. Just as there are fallible PR pros who simply fail to grasp the machinations of the news reporting process, there are (far too) many journalists prone to…… Continue reading Tinder Tackles Vanity Fair
The Shifting Tides Of Media And Journalism
Founded in 2006, PBS MediaShift has been a must-read for anyone toiling in the media trenches. I had a chance to catch up with its founder/executive editor Mark Glaser during his visit this week to New York City where he presided over the second annual Collab/Space New York workshop sponsored by the Donald W. Reynolds…… Continue reading The Shifting Tides Of Media And Journalism
The 2015 PR Quiz (w/ answers)
How quickly things change in the PR business. In fact, how quickly things have changed in every business function — from marketing to sales to CRM to IT! Even with all this tumult, there remains one consistent imperative for managers: to attract and retain talent who’ve kept abreast of the changes in their respective professions.…… Continue reading The 2015 PR Quiz (w/ answers)
Digital Video Or Die
There is no shortage of pundits waxing on the subject of measurement in public relations. Back in the day, the number of media impressions served as the standard barometer for success. Today, savvy marketers talk about “engagement” metrics and the actions that can be attributed to that engagement, e.g., product purchase, stock movement, movie/concert attendance,…… Continue reading Digital Video Or Die
Rolling Stone’s “Festering PR Problem”
The writing on the wall was clear for months. Jann Wenner and his PR consiglieres had ample time to plan for the inevitable smackdown of his marquee publication’s journalistic practices (or lack thereof) around the UVa rape investigative story. To his credit, the Rolling Stone publisher retained an independent and credible body to examine what went wrong. The findings…… Continue reading Rolling Stone’s “Festering PR Problem”