Dry Erase GirlPR peeps, it’s really not about social channels, is it? After all, anyone can set up a Facebook fan page and Twitter feed or upload a piece of video on YouTube. It’s really all about a good yarn, i.e., one whose narrative resonates.As our industry struggles to compete with other marketing disciplines for…… Continue reading Elyse Porterfield: HOPA
Category: FaceBook
Friday Video Views
What would this week’s edition of Video Views be without this timely homage to the now immortalized iPhone 4 Antenna?The iPhone Antenna Song My buddy, Eric Schwartzman (quite the video impresario himself) captured some PR pundits’ perspectives on LeBron. (Is anyone really thinking about LeBron any more?) LeBron Lives On As a natural follow-up to…… Continue reading Friday Video Views
“The Social Network” Campaign
Facebook’s user stats are astounding, and with each day, even the most diminutive details of the company’s evolution make breathless copy via the real-time social eco-system known as Twitter.Geesh. If only my clients without that social media “je ne sais quoi” could commandeer such robust attention! But then again, maybe my Twitter follow strategy is…… Continue reading “The Social Network” Campaign
Primetime Meltdown
The value to a company of a smart, articulate and engaging CEO cannot be underestimated. Nowhere is this PR fact-of-life more apparent than during a live TV or video-streamed media interview.I’ll always remember sitting alongside one of the best in the business — Sun Microsystems’ CEO Scott McNealy. We were in the green room of…… Continue reading Primetime Meltdown
Friday’s Video Views
This week’s edition of Vide Views features the suddenly ever-present Mark Zuckerberg, a tutorial on how to use the new FB privacy settings, a wacko PR guy, and a TV commercial from a white show ad agency that’s virally in tune with the YouTube age.The Mark Zuckerberg ShowTo start, it seems Facebook’s PR consiglieres instructed…… Continue reading Friday’s Video Views
LinkedIn’s Coming of Age
Five or six years ago, I remember inviting my former boss to connect with me on LinkedIn. The invitation was ignored. Thinking back, I reckon he hadn’t heard of LinkedIn or simply didn’t want to be bothered by such (an unproven) distraction.I didn’t take his rebuff personally. In fact, if I took to heart all…… Continue reading LinkedIn’s Coming of Age
Friday’s Video Views
This week’s edition of Video Views features some eye-opening social media adoption stats, Scoble’s 15 Israel start-ups, Calacanis on FB privacy, words of wisdom from the PSFK Conference, and “Coco” at the Googleplex.This first video asks (then answers): Is social media a fad? Or the biggest shift since the Industrial Revolution? The growth of social…… Continue reading Friday’s Video Views
FB: “Are We Perfect? Of Course Not.”
For an enterprise that’s changing the world, or at least the way humans interact in it, hasn’t Facebook suffered an unusual share of missteps and PR gaffes on its road to immortality? Do all start-ups endure this much public pain and suffering?The latest gaffe, as described by Jenna Wortham on page A1 of today’s New…… Continue reading FB: “Are We Perfect? Of Course Not.”
Friday’s Video Views
This week’s edition of Video Views features Nike’s CEO on Tiger Woods, social media in publishing, The Facebook Effect, Twitter Chirp, Edelman SM training, and Katie Couric on anonymity in the blogosphere.”Polarizing but authentic” is how Nike president and CEO Mark Parker describes the much-analyzed Tiger Woods TV spot that aired during this year’s Masters…… Continue reading Friday’s Video Views
Friday’s Video Views
This week’s edition of Video Views looks at the iPad, a very cool Photoshop editing app, one agency’s take on the 25 defining moments in PR, a chat with LinkedIn’s social media manager, Google Maps for cyclists, and Facebook as a bank(?).Forget Mossberg and Pogue. New York Times intrepid media reporters (bloggers, columnists and Twitterers)…… Continue reading Friday’s Video Views