In the nascent days of this blog, I penned a post on Donald Trump and the catalyst that thrust him onto the national stage. That small, but powerful gesture singlehandedly paved the way for a credible conversation about a Trump Presidential run. Do you remember what it was? I’ll remind you.After years of neglect and…… Continue reading Bad Behavior’s Rewards
When last we visited the wide world of sports, it was to look at the world’s most famous golfer and the PR machinations he undertook to minimize the hit on his reputation. I for one found it curious how Mr. Woods initially took to his own website as the sole (controlled?) means to deliver his…… Continue reading LeBron Links
This week’s edition of Video Views features Nike’s CEO on Tiger Woods, social media in publishing, The Facebook Effect, Twitter Chirp, Edelman SM training, and Katie Couric on anonymity in the blogosphere.”Polarizing but authentic” is how Nike president and CEO Mark Parker describes the much-analyzed Tiger Woods TV spot that aired during this year’s Masters…… Continue reading Friday’s Video Views
March 18, 2010Mr. Ari FleischerPresidentAri Fleischer Sports Communications(and George W. Bush Apologist)767 Fifth Avenue44th FloorNew York, NY 10153Dear Ari,Your website boasts of your ability to “help [athletes and sports executives] handle the bad news and take advantage of the good.” So how do you handle this latest piece of bad news?You took full credit for…… Continue reading Joslyn James: 9.0 Magnitude
With two public (relations) apologies — one major and one minor — now behind us, who in the PR-sphere hasn’t reflected on the “what if’s” of these now fading acts of contrition?What if Tiger hadn’t filled the room with friends and family (as props) but instead allowed in journalists to ask questions (versus delivering a…… Continue reading Athletic PR-owess
My RemarksFebruary 19, 2010I want thank the handful of reporters who stupidly happily agreed to join me in listen-mode only today at my former [unnamed] sponsor’s tournament. I also want to thank my wife Elin who I hope will reconsider my offer to move back in. Honey, how does Solitude feel?I also want to plug…… Continue reading What Can I Say?
When last I checked, Tiger was still trending on Twitter. Today two London papers poured more fuel on a fire that just refuses to go out. The Guardian’s “Organ Grinder” blog postulates: “Why Tiger Woods PR disaster could scare brands off sports stars for good” While The Times of London published no fewer than six…… Continue reading Tiger’s Vexing Twexts
I started three blog posts in the past week, and abandoned them all. I simply couldn’t keep up with the fast-moving conversation.The first post involved the White House party crashers, and specifically the public pronouncement by the couple’s “publicist,” one Mahogany Jones, whose Twitter handle (@huslinNstiletos), now dismantled, trumps her My Space page. “We will…… Continue reading Out of the Woods?
You’d be hard-pressed to find a PR calling that beats national politics as a springier springboard to a high-paying, high-profile gig. Makes little difference what you did or how you performed.If you can claim spokesperson duties for any member of the Executive Branch, and you didn’t screw-up too badly, you can invariably write your ticket…… Continue reading Beltway Springboard