reputation

Google Goes On The Offensive

Edward Snowden (Photo: VentureBeat) The NSA revelations from one strange cat named Edward Snowden and his enabler, the lawyer turned political activist turned commentator turned journalist Glenn Greenwald, put Silicon Valley’s biggest brands on the defensive. Reports by Mr. Greenwald writing about Verizon’s breach of its customers’ privacy (in the news hole of The Guardian) were […]

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Bad Behavior’s Rewards

In the nascent days of this blog, I penned a post on Donald Trump and the catalyst that thrust him onto the national stage. That small, but powerful gesture singlehandedly paved the way for a credible conversation about a Trump Presidential run. Do you remember what it was? I’ll remind you. After years of neglect

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20-Nothings

In following all those forward-thinking PR and media types on Twitter, I often lose sight of the profession’s various other dimensions. Information technology has created so many positive industry benefits to help us advance our clients’ communications objectives, we have a tendency to get lost in the digital sauce. Just consider: How Ford’s social media

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Dem Past Mistakes

To engage or not to engage…that is the question. For as long as I can remember, good crisis managers stressed avoiding knee-jerk reactions to unpleasant characterizations in the media of your company or person. Crisis pros advised: “Why draw attention to something that will disappear with the next news cycle?” “You’ll only make matters worse.”

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