I’ve been following with more than a passing interest the big debate over whether it’s an ethical breach to receive a read receipt from a sent email without the recipients’ knowledge. The controversy stemmed from the invite-only roll-out of the Andreessen Horowitz-funded premium-priced ($30/month) email app called Superhuman, which includes read receipt as a default […]
At the recent Collision Conference, I had the pleasure of taking the stage alongside The Trade Desk‘s co-founder/CTO Dave Pickles and AdRoll Group president Scott Gifis. We talked about the fast-changing and increasingly complex world of data-driven advertising in the age of programmatic and connected television. We opened the session by gauging whether the audience
I was asked by a leading PR industry trade magazine to share some thoughts on Jeff Bezos’s audacious PR gambit aimed at the blackmail-happy National Enquirer and its Trump puppet owner David Pecker. I was hardly alone in acknowledging the fearless guile of the billionaire owner of Amazon and The Washington Post. It prompted my
In the Matter of Bezos and The National Enquirer Read More »
Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. It was not intended as a measure of whether a candidate will ultimately succeed in the job, but rather one that speaks
The 2019 PR/Media Quiz Read More »
Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.” Its verdict: FAIL. After six
Facebook PR Exposed Read More »
For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. It was my 4th visit to the Dublin-born tech conference, and it continues to inspire. First and foremost, the 70,000 attendees of the sold-out event are treated to a feast of
Europe’s Biggest Tech Conference Read More »
Hardly a day passes without my seeing a tweet from or about Civil, a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Reimagining the news with #blockchain-based architecture https://t.co/xx50xG4ntU — Civil (@Join_Civil) August 24, 2018 Today the purveyors of high quality news are not only
Do Paid Media Walls Further Divide Our Nation? Read More »
In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings. Aptly titled “‘They’ll squash you like a bug’: how Silicon Valley keeps a lid on leakers,” Ms. Solon
Facebook’s Short-Term PR Has Longer-Term Consequences Read More »
A common refrain from the media cognoscenti goes something like this: Try listening, reading or watching those whose views run counter to your own. It may open your eyes to how others see the world. I hear this constantly from friends, family, and way too many social science pundits. To them I say: bullshit. I will
Rachel Maddow, Journalist First Read More »
In previous end-of-the-year assessments of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., “we no longer can rely solely on the benevolence of journalists to tell their stories (“New Media & The PR
Pitch Imperfect: PR’s Lost Art Read More »
