PR Archives - Page 6 of 8 - Flatiron Communications

Apple Watch: Behind Imagined Doors

Cupertino, CA (Early 2014) Setting: A conference room at Apple headquarters where members of the vaunted company’s marketing communications team have gathered to map out a strategy to launch the much-anticipated Apple Watch. PR executive 1: We must make the Watch launch as big as anything we’ve launched in the last five years. We’ll all be looking…… Continue reading Apple Watch: Behind Imagined Doors

Please Don’t Ask

When is it acceptable for a PR person to dictate to a journalist what questions he or she may or may not pose to a client? That is just what happened this week when the publicist for Brian Williams’ famous-in-her-own-right daughter Allison blasted an email to journalists planning to cover Ms. Williams’ appearance at a…… Continue reading Please Don’t Ask

New Fronts in Crisis Management

Not too long ago, positive change inevitably occurred following an embarrassing news report of a company behaving badly, e.g., shafting its employees out of their justly earned wages. This no longer is the case. The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are…… Continue reading New Fronts in Crisis Management

Not Lovin’ It: Two Ill-Fated Promotions

There’s nothing like a good facilitator to get a team’s creative juices flowing during an agency brainstorm session. I’ll never forget the late Charlie Farley — yes that’s his real name — after whom Cohn & Wolfe named its creativity award. Charlie had a knack for and a few cool techniques for extracting some out-of-the-box…… Continue reading Not Lovin’ It: Two Ill-Fated Promotions

HSN, Inc. Taps Flatiron as Corp. PR Agency

HSN, Inc. Retains Flatiron Communications, LLC as its Corporate Communications Agency of Record Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for Strategic Counsel, Corporate and Media Relations NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. (Nasdaq:HSNI) today announced that it has retained New York City-based Flatiron Communications, LLC as its corporate communications agency…… Continue reading HSN, Inc. Taps Flatiron as Corp. PR Agency

U.S. Takes Heat From Sony Hack

I wrote about the Sony cyber-attack when company execs’ emails first emerged in the public domain. At the time, the PR narrative was starting to shift away from “Sony-as-victim” to “SONY’s dirty little secrets.” The hack was so audacious, it eventually prompted an unprecedented retaliation by the U.S. government. As we all know, the story went through an…… Continue reading U.S. Takes Heat From Sony Hack

Sony’s Shifting Crisis

Few will argue that Sony is currently facing one of the biggest (and strangest) corporate crises ever witnessed in Hollywood, or anywhere for that matter. And that’s saying a lot, given the doings of those who earn their livings in the star-making capital of the world. But this crisis is different than others. I spent…… Continue reading Sony’s Shifting Crisis

PR’s House Of Media Cards

Appointment TV has seen better days. Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Netflix’s release of…… Continue reading PR’s House Of Media Cards

PR & Journalism: Best or Worst of Times?

I recently was invited to wax poetic on state of the PR industry in a webinar gloriously titled The Harsh New Media Reality. From my POV, the session title begs the question(s): Is this the best of times or the worst of times for both journalists and PR professionals. For journalists, it’s no secret that the…… Continue reading PR & Journalism: Best or Worst of Times?