Category: social media

Pres. Obama’s Policy Base

Of the several sessions I attended at the Time Warmer Summit: Politics 2008, it was the last one, “The Candidate and the Media: Creating the Brand, Maintaining the Brand, Preserving the Brand” that held the most resonance for the PR/marketing set.It featured Mark McKinnon, vice chairman, Public Strategies, former strategist, George W. Bush and Senator…… Continue reading Pres. Obama’s Policy Base

Off-Label PR-scription

I moderated a panel on social media earlier this week on which sat a savvy young PR woman whose firm handles a considerable amount of work in the pharmaceutical space.Her presence there perplexed me given the draconian regulations under which that industry operates, especially in the area of social media and online communications. What possible…… Continue reading Off-Label PR-scription

A Summer’s Read

Next time you’re in a room with a group of your agency colleagues, go around the table and ask each one to name the last career-related book they’ve read. Better, ask them to name the last three books they’ve read period.Now don’t be alarmed by what comes back (or doesn’t, as the case may be).…… Continue reading A Summer’s Read

Second Life’s Second Life

I’m gearing up to moderate a Business Wire panel on Tuesday morning called, “A Social Media Conversation: How PR, IR and Marketing Professionals Can Engage and Participate in the Social Web.” (Now that’s a mouthful!) The punditry includes:Converseon CEO Rob KeyTNS/Cymfony Chief Marketing and Strategy Officer Jim NailEngadget Editor-in-Chief, Ryan BlockGoogle Senior Business Product Manager…… Continue reading Second Life’s Second Life

Doc’s World

I did get a chance to swing by the SAP offices in the West Village yesterday afternoon to hear from the likes of Cluetrain co-author Doc Searls, former Lego man Jake McKee, Forrester’s Josh Bernoff, and Technorati and Conversation Group’s (the event sponsor) Peter Hirschberg.Each had his own take on how far we’ve come on…… Continue reading Doc’s World

Blogging Cool?

For many of the digital cognoscenti, blogging is so passé. What with Twitter, Seesmic, Qik and countless other tools that tout and tweet, who has time for that once-heralded, longer-form RSS-enabled conjecture? It’s just so outré.But for the rest of America, e.g., those outside of Silicon’s valleys and alleys, the weblog remains very much the…… Continue reading Blogging Cool?

Hollywood’s Lament

Control. What a concept! As the media splinters at an alarming rate, alarms sound among Hollywood’s PR set over their commensurate loss of control. The phenomenon has thus far eluded the big MSM entertainment outlets like People and US, ET and Access where command and control remains an art…akin to blackmail.It’s those pesky, journalistically challenged…… Continue reading Hollywood’s Lament

The New Pitch

Engage, pitch, annoy, alienate… Whatever category you fall in, all PR pros have one shared lament: a desire for closure. How many story pitches have you made over your career that went nowhere?I’m not talking about having the phone slammed down after you deliver your spiel. I’m talking about no reply whatsoever…zero…zilch…silence.I don’t mind rejection.…… Continue reading The New Pitch