New Media’s Movers & Shakers

Publicity Club of NY Panel on Contributed ContentLast week the Publicity Club of New York hosted a luncheon that featured a handful of editorial gatekeepers responsible for “contributed content” at their media organizations.Our panel included (l. to r.): Jessica Liebman, managing editor, Business Insider; Frank Wilkinson, Editorial Board member, Bloomberg View; Lance Gould, Executive Impact…… Continue reading New Media’s Movers & Shakers

Social Overload

A year ago, I penned a post titled “My Big Messy Social Life” in which I listed the many social media channels and the varied degrees of my engagement therein. It contrasted with one I had posted two years earlier titled “Socially Engaged” where I described how each channel was distinct and thus required different rules for…… Continue reading Social Overload

Paid Subscriptions to Twitter, Facebook?

Those of you who have taken August to heart and checked out of your digital information streams, a battle is brewing with everyone’s favorite real-time firehose: Twitter. It seems that the digerati’s lifeline is consolidating its power base by changing the rules that govern its API and specifically, third-party developer access to it.GigaOM’s Mathew IngramI…… Continue reading Paid Subscriptions to Twitter, Facebook?

My Big Messy Social Life

My social life is a mess. And I know I’m not the only one mired in the digital muck. Here’s the lowdown, which stands  in contrast to just two years ago:  I’m feeling pressure to bolster my presence on the red hot Pinterest even though the app (on Chrome) couldn’t find the image of Danny Meyer’s…… Continue reading My Big Messy Social Life

Your Weekend Viewing

iPad Head Girl Yes. The title is literal and the clip is set in the “Big (iPad Parent Co.)” whose inhabitants are rarely fazed by anything. via @carr2n The Dell RepairmanWho knew that Dell even had a vlog? Here’s a late night call to one abnormally accommodating corporate IT guy. Flying Macbook AirBut will it…… Continue reading Your Weekend Viewing

Friday’s Video Views

This week’s edition of Video Views looks at the iPad, a very cool Photoshop editing app, one agency’s take on the 25 defining moments in PR, a chat with LinkedIn’s social media manager, Google Maps for cyclists, and Facebook as a bank(?).Forget Mossberg and Pogue. New York Times intrepid media reporters (bloggers, columnists and Twitterers)…… Continue reading Friday’s Video Views

Socially Engaged

A few years back, my long-time friend, collaborator and sometimes client Rob Key of award-winning social media consultancy Converseon outlined how companies ideally should endeavor to engage the social graph.He called the process “cultural anthropology,” and by so doing, recognized that each social channel or community had distinct customs and a language of its own.…… Continue reading Socially Engaged

Twitter Friends

I have 165 “follower requests” on Twitter, 17 “friend requests” on Facebook, and 72 “invitations to connect” on LinkedIn. And I don’t know what to do.These numbers no doubt are minuscule compared to those of the more prolific users of these prevalent social media platforms. I just wonder if I’m being disrespectful for not readily…… Continue reading Twitter Friends

Social Network Hopping

I received a call several months ago from a potential client who was jumping on the social networking bandwagon. Unlike the vertical business networks recently chronicled by The Journal’s Jessica Vascellaro, this one had consumers in mind, and specifically the 64 million Americans born between the years of 1946 and 1964.As a member in good…… Continue reading Social Network Hopping