How many media training sessions does one have to endure before taking to heart the trainer’s counsel that nothing is “off the record?” We’ve certainly witnessed a fair share of PR gaffes by newsmakers who thought it was cool to kibbutz with a reporter.Segueing from “off-the-record” to its semantic sibling “on background,” we read with…… Continue reading On Background
Category: media
Bush’s Legacy Project
As I pen this, President Bush (yes, he’s still President) will take the podium at a surprise news conference in which he’ll presumably field questions (not shoes) hurled from journalists. He’ll certainly have a rich choice of timely news topics on which to opine given the unmitigated mess with which he’s leaving our next President.But…… Continue reading Bush’s Legacy Project
Notable 2009 Predictions
Some days this blogger feels like pontificating, while others, he’s prone to aggregating. Today is an aggregation day.Below you will find a smattering of notable end-of-the-year lists and 2009 predictions that should appeal to the media, marketing and social media set.By no means is it complete. If you know of others, please share.Peter Kim “(14…… Continue reading Notable 2009 Predictions
Getting Social in Moscow
So I’m back from a three-day jaunt to Moscow where I gave a talk to a group of Russian marketing and communications executives on media, social media and PR trends in the U.S.This was my second visit there in six months, and yes, the traffic was still horrendous, the cars remained caked in mud, and…… Continue reading Getting Social in Moscow
Leverage and the Filter
One would be hard-pressed today to attend a media, marketing or PR conference where social media and ground-swelled client case studies didn’t dominate the agenda.I can’t recall a time in which so many similarly themed panels abounded, and this includes the dot-com era. (Admittedly, this PR pro has presided over his share.)The proliferation of these…… Continue reading Leverage and the Filter
Blog-o-Rama
Since the blogosphere is often a giant echo chamber, it’s only polite to give credit where credit is due. So Guy Kawasaki, thank you for tweeting a link to your Truemors post that in turn linked to YabBlog’s (inspiring) face-outing of those behind some of today’s biggest blogs.I thought it would be good weekend fun…… Continue reading Blog-o-Rama
Blogging Buddies
As a politically progressive person, I often spend my free time perusing the gamut of like-minded blogs, thought-leading news sites and one especially dominant microblog. In so doing, I’ve gained a better understanding of how news and views gain currency in today’s changed media ecosystem. (In PR, this is probably a very good thing to…… Continue reading Blogging Buddies
Pres. Obama’s Policy Base
Of the several sessions I attended at the Time Warmer Summit: Politics 2008, it was the last one, “The Candidate and the Media: Creating the Brand, Maintaining the Brand, Preserving the Brand” that held the most resonance for the PR/marketing set.It featured Mark McKinnon, vice chairman, Public Strategies, former strategist, George W. Bush and Senator…… Continue reading Pres. Obama’s Policy Base
Media+Politics@Columbus Circle
What a great idea. Hand it to the folks at Time-Warner (and to Digital Hollywood’s Victor Harwood) for pulling off this impressive gabfest with many of today’s most prominent political pundits.As company CEO Jeff Bewkes noted in his welcoming remarks to the Time Warner Summit: Politics 2008, what better place and time than in The…… Continue reading Media+Politics@Columbus Circle
Murphy’s Law
The success of most media-driven PR events is contingent on several factors:The quality and timeliness of the story;The appropriateness of the journalists whose attentions you seek, andThe state of the news environment. The first two variables are relatively manageable. The third is a wild card that has been known to derail even the most mediable…… Continue reading Murphy’s Law