With instant global recognition and reverence, any news from Potterville (no not that one) merits media attention. In this case, it’s the unveiling of…(drum roll please) the PR and marketing campaign to hype the release of the final chapter in the Harry Potter series.Starting next month, news of Harry and his cohorts will begin to…… Continue reading “Soon Be 7”
Category: public relations
The PR Store: Coming to a Mall Near You
I wasn’t sure if I was reading this story correctly. A Charlotte, NC company called PRS Franchise Systems LLC has opened 13 PR retail stores and has plans for many more.”And while it’s the first PRstore in Oregon, it might not be the last. The company plans to have 350 stores in operation in the…… Continue reading The PR Store: Coming to a Mall Near You
Community Organizers
Both Barry Libert and Francois Gossieaux (pictured left and right) were pleased by the turnout and enthusiasm for the inaugural Community 2.0 Conference held here in Las Vegas since Sunday.Barry, the CEO of Shared Insights, which organized the conference, and Francois, the founder of Corante and chairman of C20, shared their impressions of why online…… Continue reading Community Organizers
Craig and Scott’s Communities
While most of the Community 2.0 Conference is focused on the business enterprise, there’s much to be gleaned from consumer-driven communities. The panel that featured Craig’s List founder Craig Newmark, About.com CEO Scott Meyer and Social Signal’s Alexandra Samuel explored this. Giovanni Rodriguez, a Valley-based PR/marketing consultant, moderated.I’m sure you can find a more substantive…… Continue reading Craig and Scott’s Communities
iSociety
On the shuttle back to the hotel from the Bellagio last night, I eavesdropped a conversation in which a marketing manager at IBM talked effusively about an online business community called iSociety. Since I fell short of making it into high society, this sounded like a worthwhile endeavor to explore.I’m at the Community 2.0 Conference…… Continue reading iSociety
The Business Social
Social networks are everywhere. Just consider the amount of media attention they’re commanding. It seems that just about every consumer marketer has plans to digitally embrace and engage their demographically distinct consumer.More recently, however, we’re beginning to hear more about businesses getting their feet wet with online communities and socially networked environments. Some hope to…… Continue reading The Business Social
Corrective Action
So your client is dismayed by the tenor of a reporter’s portrayal of his company (or him). What course of action do you, the proverbial good client-service person, recommend he follow?A) Call the lawyers and seek legal actionB) Demand a correction (via the reporter’s editor)C) Submit a letter-to-the-editorD) None of the aboveActually, the correct answer…… Continue reading Corrective Action
Wikinonymous
News from wiki-land: the free and pervasive consumer-generated Internet encyclopedia plans to ask expert contributors to prove their credentials. How exactly? Beats me. Wikipedia’s founder Jimmy Wales spoke via IM with The AP from Japan last night to confirm the plans, which were prompted by the revelations that a senior wiki board person, posing and…… Continue reading Wikinonymous
The Beet on AP’s Video Dreams
Did anyone notice the video post on Beet.TV yesterday? If you didn’t, take a look. My buddy Andy Plesser, whose Walter Mittyesque existence waivers between PR man and vlogging crusader, caught up with The AP’s head of global broadcast strategy Jim Kathman.Kathman (exclusively) outlined the partnership between the world’s largest news organization and Microsoft in…… Continue reading The Beet on AP’s Video Dreams
Blackout PR’s Blackeye
Last summer, Con Edison, New York City’s electric monopoly, had a big problem, that seemed to go on…and on….and on. It concerned a massive power failure in the NYC Borough of Queens affecting some 350,000 customers.(For my two readers in Jakarta, don’t confuse Queens with New York’s other boroughs of The Bronx, Staten Island, Brooklyn…… Continue reading Blackout PR’s Blackeye