Storytelling & Other PR Schemes

Storytelling & Other PR Schemes

I’m prepping for two sessions at next weekend’s PRSA International Conference in San Francisco. The first will consist of a conversation with three in-house social/tech PR pros from: Facebook, Skype (Microsoft-owned) and Twitter. The idea grew out of a similar session held last spring in New York as part of PRSA’s Digital Impact Conference. That panel […]

The PR Dream Act

The PR Dream Act

The Twitter Deluge Is The New Press Release buzzfeed.com/rubycramer/the… cc @thinkprogress— Ben Smith (@BuzzFeedBen) October 1, 2012 Yesterday, former Politico scribe Ben Smith who now toils in BuzzFeed’s media trenches under the nom de twume BuzzFeedBen tweeted a link to his colleague Ruby Cramer’s post declaring that “The Twitter Deluge is the New Press Release.” […]

Paid Subscriptions to Twitter, Facebook?

Paid Subscriptions to Twitter, Facebook?

Those of you who have taken August to heart and checked out of your digital information streams, a battle is brewing with everyone’s favorite real-time firehose: Twitter. It seems that the digerati’s lifeline is consolidating its power base by changing the rules that govern its API and specifically, third-party developer access to it. GigaOM’s Mathew […]

Twitter’s Hacks & Fakes

Twitter’s Hacks & Fakes

My Twitterstream was abuzz these last few days over this little app that could discern what percentage of one’s Twitter followers were Fake, Inactive or Good. BusinessInsider’s Kevin Smith took a look at “how many fake followers the most popular people on Twitter have.” Here’s his topline analysis: 76% of Bieber’s Twitter followers Are Fake […]

Whitney, Twitter & SONY’s Tin Ear

Whitney, Twitter & SONY’s Tin Ear

Whitney Houston’s untimely demise produced all sorts of fodder for those following the machinations of the media and marketing worlds. Here’s a topline starting with a tweet from Mashable’s Pete Cashmore: @petecashmore Twitter Breaks News of Whitney Houston Death 27 Minutes Before Press RT @mashable From the Mashable write-up: “Twenty-seven minutes before mainstream media broke […]

Commander in Control

Commander in Control

One of the points I had hoped to emphasize in my last post was that Twitter, blogging, Facebook and Google+ offer an even more controlled communications environment than what a fastidiously prepped/messaged executive might face in a media interview. David Carr may give Rupert Murdoch props for his more authentic Twitter persona, but it’s Mr. […]

Communications Slop

Communications Slop

“The modern chief executive lives behind a wall of communications operatives, many of whom ladle out slop meant to obscure rather than reveal.” David Carr — David Carr of The New York Times lamenting the way many CEOs have long interacted with members of his profession. Not surprisingly, he lays the blame on communications professionals. The […]

My Big Messy Social Life

My Big Messy Social Life

My social life is a mess. And I know I’m not the only one mired in the digital muck. Here’s the lowdown, which stands  in contrast to just two years ago:  I’m feeling pressure to bolster my presence on the red hot Pinterest even though the app (on Chrome) couldn’t find the image of Danny Meyer’s […]

Don’t Be Evil

Don’t Be Evil

Scott McNealy In March of 1998, the straight-talking CEO of Sun Microsystems travelled to Washington to testify before Congress on the then-monopolistic ways of one famous tech company out of Redmond, WA. Scott McNealy, with whom I sat the following morning in the green room of NBC “Today,” had this to say: “The only technology […]

Is Twitter Influence Portable?

Is Twitter Influence Portable?

When influential chronicler of all things politics Ben Smith announced his decision to leave Politico to edit Jonah Peretti‘s ascendent BuzzFeed blog, the Twittersphere was all abuzz with congratulatory words. After all, Mr. Smith had amassed some 60,000 followers on Twitter during his time at Politico. As one of his followers, I tweeted both warm wishes […]