On Wednesday, I expect to learn the future of media. The day begins with Media Magazine’s Future of Media Forum or “It’s Not What it Used to Be.”At The Times Center in NYC, Wired’s Chris Anderson will take these and other media movers and shakers through their paces: Mark Cuban, Martha Stewart, NPR’s Vivien Schiller,…… Continue reading Future of Media
Category: journalism
Higher Ed Muscles In
Start with Yahoo and Google, and go from there. This seems to be the recipe cooked up by 35 of the nation’s most prestigious universities in an effort to re-exert their influence over the science news that percolates in the public domain. Specifically, the MercNews reports, these universities have banded together to form and sustain…… Continue reading Higher Ed Muscles In
POTUS PR
“I’m really perplexed. It’s unbelievable,†said [B-M’s] Karen Hughes, Mr. Bush’s White House counselor. “They’ve taken his greatest political asset — his gifts as a communicator — and totally diluted them. It’s been especially notable in the last couple weeks.†“It’s a risk of overexposure,†said Joe Trippi, a political consultant. “If you use it…… Continue reading POTUS PR
Micro-engaging
It was inevitable. Some enterprising person figured out — sort of — how to monetize (exploit) PR peeps’ burning desire to engage journalists via Twitter.Not only that, the means of engagement is a press release — reduced to a single line. The cost: $1 per character with a $50 minimum. Yikes! Here’s the tweeted announcement:…… Continue reading Micro-engaging
Hack Journalism
A few years back, an innovative anti-pirating tech company called MediaDefender had all its internal emails hacked.The perpetrator, buoyed by all those file-sharing fanatics who detested their nemesis, were thrilled to see MediaDefender’s intellectual property make daylight. It cost the company dearly in both dollars and reputation.(I won’t date myself by recounting the story of…… Continue reading Hack Journalism
PR, Influence and Networking
On Sunday, PR Newser’s Joe Ciarallo asked me whether I had seen Claire Cain Miller’s prominent piece on PR 2.0, or as some valley wags may soon call it, “the crowning of Brooke Hammerling.”Of course I had. Who hadn’t? It’s so rare that The New York Times visits our enigmatic profession, and with 3000+ words,…… Continue reading PR, Influence and Networking
Apple Inc: No Comment
I went to sleep last night with TechCrunch reporting that Google was in late-stage talks to acquire Twitter. I woke up this morning with TechCrunch reporting that Apple is in late-stage talks to acquire Twitter.Co-founder Evan Williams reportedly rebuffed Google’s overtures. TC has a “normally reliable” source who says that Apple expects to announce the…… Continue reading Apple Inc: No Comment
The Back-of-the-Book Media Diet
For those PR peeps who continue to use the mainstream media to advance their clients’ communications goals (i.e., most of you), the choice of which media outlets to court for interviews can play a key role in determining the editorial tenor of the coverage.It was thus no accident this week when Dick Cheney turned up…… Continue reading The Back-of-the-Book Media Diet
Why Newspapers Matter
In the wake of yesterday’s news that The New York Times had captured five Pulitzer Prizes, bringing its total to 101 — more than any other news organization — executive editor Bill Keller offered the following: “It comes in a year when a lot of newspapers are on the ropes, it is a reminder of…… Continue reading Why Newspapers Matter
Maximize Your Gobbledygook
My friend and occasional collaborator Mark Fortier pinged me about his client David Meerman Scott’s newest initiative Gobbledygook Grader from HubSpot.It’s an online tool that hopes to solve the other issue around which Holtz and Scoble locked horns this week: poorly written pitches (as if misguided pitches were not bad enough).In his post, Meerman Scott…… Continue reading Maximize Your Gobbledygook