Publicity Club of NY Panel on Contributed ContentLast week the Publicity Club of New York hosted a luncheon that featured a handful of editorial gatekeepers responsible for “contributed content” at their media organizations.Our panel included (l. to r.): Jessica Liebman, managing editor, Business Insider; Frank Wilkinson, Editorial Board member, Bloomberg View; Lance Gould, Executive Impact…… Continue reading New Media’s Movers & Shakers
Category: PR
The Startup Hype Cycle
I recently started writing for Ev and Biz’s new site Medium to complement my seven-year-old PR/media/tech-focused blog The Flack and musings on Forbes.com and Bulldog Reporter. But I wanted to do something a little different for Medium. I wanted to explore a topic in which I had first-hand experience that would also resonate with other potential…… Continue reading The Startup Hype Cycle
Facebook’s Real Audience
Photo: Eliza Kern, GigaOMYou mean you missed it? Yesterday the world’s biggest social network held a news conference — its third in four months. The reaction from a sampling of tech prognosticators was mixed. Dave Winer:I can’t believe the idiots at the FB press conf applauded the fact that the cheezy HTC phone comes in four…… Continue reading Facebook’s Real Audience
Yahoo’s Mayer: The Buzz
Oh to be Marissa Mayer. One day she’s excoriated for requiring her employees to deliver a little office facetime. Two weeks later she’s lauded for catalyzing a 15% increase in $YHOO stock price thus far this year. Hey, at least she’s doing stuff, which may account for the renewed investor interest in this company whose…… Continue reading Yahoo’s Mayer: The Buzz
Reputation Capital
Is it just me, or are you also seeing a sudden rise in Apple-bashing these last few weeks? If my journalist and tech pundit-filled Twitterstream is any indication, the answer is yes. Consider:”Is Apple running out of juice?”Has Apple has lost its way? Bobbie Johnson and Mike Butcher debate whether the tech giant is in…… Continue reading Reputation Capital
An Angry White House Press Corps
Over the weekend, I heard a segment on NPR’s “On the Media” in which co-host Bob Garfield explored the Obama Administration’s direct-to-constituent, earned and “owned” media strategies.The piece was filled with several mainstream journalists from the White House press pool complaining about their lack of access. The piece was aptly titled “Frustration in the White…… Continue reading An Angry White House Press Corps
Facebook’s Presser
Tech Blogs 100% Confident They Don’t Know What Facebook Will Announce Tomorrow But let’s all report on it anyway! rww.to/Y5NfFy— ReadWrite (@RWW) January 14, 2013Most journalists these days do not have the luxury to leave their workspaces to physically attend a news conference. This is especially true when the announcement itself is completely cloaked in…… Continue reading Facebook’s Presser
PR’s Mandate in 2013
In a previous post, I referenced the abundance of year-end predictions in the PR, marketing and media spheres. Rather than jump onto that bandwagon alongside our industry’s many pundits and prognosticators, I decided instead to share some thoughts on what I believe has been a short-sightedness by PR firms in embracing new media schemes to…… Continue reading PR’s Mandate in 2013
Liquid Gold
Back in the early nineties, I switched agencies and found myself conceiving PR/media strategies for various products of the Colgate-Palmolive company – from toothpaste to laundry detergent. The agency change also necessitated that I alter my personal CPG usage habits from Pepsi to Coke, P&G’s Crest brand to Colgate, and RJR’s Winston Lights to Philip…… Continue reading Liquid Gold
Election Eve Round-Up
What a week…so many PR and media-related kerfuffles to ponder. Here’s a round-up:Frustrated Marathoners (Photo: AshleyKMayo via Gothamist)Q: Was it a good or bad PR move for Mayor Bloomberg to cancel the NYC Marathon?A: I think Mayor Mike’s instincts were correct. The comparison to 9/11 is apples to oranges. Too many peoples’ lives continue to…… Continue reading Election Eve Round-Up