My friend, former client and occasional collaborateur Christine Mohan flagged the inclusion of my tweet in a TechCrunch piece yesterday on the launch of AirPR, a “match.com”-like service that attempts to fix our “broken” PR industry. It followed TC’s first story touting the imminent arrival of this VC-fueled and managed service.Love it when non-PR people claim…… Continue reading Match.com for PR?
Category: PR
Storytelling & Other PR Schemes
I’m prepping for two sessions at next weekend’s PRSA International Conference in San Francisco. The first will consist of a conversation with three in-house social/tech PR pros from: Facebook, Skype (Microsoft-owned) and Twitter.The idea grew out of a similar session held last spring in New York as part of PRSA’s Digital Impact Conference. That panel featured…… Continue reading Storytelling & Other PR Schemes
The PR Dream Act
The Twitter Deluge Is The New Press Release buzzfeed.com/rubycramer/the… cc @thinkprogress— Ben Smith (@BuzzFeedBen) October 1, 2012 Yesterday, former Politico scribe Ben Smith who now toils in BuzzFeed’s media trenches under the nom de twume BuzzFeedBen tweeted a link to his colleague Ruby Cramer’s post declaring that “The Twitter Deluge is the New Press Release.”…… Continue reading The PR Dream Act
Leaders Apologize
Apple CEO Tim CookThis morning, my Twitterstream revelled in a rare, but full-throated apology from Apple CEO Tim Cook for the widely derided shortcomings in the iOS 6/iPhone 5’s Maps app. In it he wrote: “At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of…… Continue reading Leaders Apologize
Opportunity at The Apple Store
Queued up outside Apple’s Fifth Ave store in NYC (Scott Stein/USA Today)Taking a cue (or rather a queue) from Bloomberg BusinessWeek’s new tech/multimedia reporter Sam Grobart, who himself took a stylistic cue from his former Times colleague David Pogue, I caught Sam’s video clip today about the queues growing outside Apple Stores everywhere. His take: those lining…… Continue reading Opportunity at The Apple Store
Quote Approval & Fallible Journalists
The executive editor of an influential technology news site recently replied to my email about a client’s breakthrough new technology. He tried it, had Web connectivity issues, and quickly declared: “Seriously, I’ve looked at several such services, and this is not special. In fact, it’s a generic Windows DaaS service. So, please, stop pitching it…… Continue reading Quote Approval & Fallible Journalists
Converged Media Rising
Y&R’s Brand Asset ValuatorBack in the day, I had the good fortune to work on the introduction of Brand Asset Valuator, Y&R’s seminal study that turned conventional wisdom on its head about how brands are built. Through thousands of interviews across dozens of countries, Y&R concluded that a brand’s “Esteem” is derived through “Relevance” and…… Continue reading Converged Media Rising
An End to False Equivalency?
Of the hundreds of clients and client projects on which I’ve worked over a fairly lengthy career, there are but a handful that I can say remain indelibly etched in my memory.They include the Broadway opening of David Merrick’s “42nd Street,” Michael Jackson’s TV spots for Pepsi, the privacy fight for Dale Earnhardt’s family following…… Continue reading An End to False Equivalency?
On Entrepreneurs & Earned Media
Penenberg joins PandoDaily (Illustration by Hallie Bateman)Leave it to Jeff Domansky (aka @theprcoach) to draw this blogger’s attention to a rant by one of the more astute observers of today’s tech scene – Sarah Lacy (aka @sarahcuda).Writing for her thought-leading tech news site PandoDaily (which just hired Fast Company’s Adam Penenberg as its editor), Ms. Lacy rails…… Continue reading On Entrepreneurs & Earned Media
Twitter’s Hacks & Fakes
My Twitterstream was abuzz these last few days over this little app that could discern what percentage of one’s Twitter followers were Fake, Inactive or Good. BusinessInsider’s Kevin Smith took a look at “how many fake followers the most popular people on Twitter have.” Here’s his topline analysis:76% of Bieber’s Twitter followers Are Fake or…… Continue reading Twitter’s Hacks & Fakes