Ahhhh. The news release. That poor, beleaguered PR tool that has died a thousand deaths, only to be reborn — optimally and socially speaking.This morning I was greeted with a text message from media maven Lisa Kovitz who tipped me to our friend and mediabistro.com doyenne Laurel Touby’s answer to the myriad unsolicited (and misguided)…… Continue reading Socially Optimized or Optimally Socialized?
Category: PR
Too Much Credit
I stumbled upon a press release from one Lloyd Chapman, president of the American Small Business League, which alleges that White House’s PR operatives have killed a number of news stories across a range of MSM outlets. (Actually, it was Mr. Chapman’s name and the name of his organization that mostly were spiked.)At issue is…… Continue reading Too Much Credit
The Future of Journalism
No. I don’t have the chutzpah (I mean prescience) of a Jay Rosen or Jeff Jarvis to portend what that future holds. Nonetheless, Jeff’s observations posted yesterday (and captured in part on video by Rafat) from an OPA (a former client) event in London, coupled with Jay’s Surowiecki-esque approach to news reporting are worthy reads…… Continue reading The Future of Journalism
Runaway Brands
For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first “community 2.0” conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success.One of the conference’s more compelling presentations came from Ben McConnell who…… Continue reading Runaway Brands
“Soon Be 7”
With instant global recognition and reverence, any news from Potterville (no not that one) merits media attention. In this case, it’s the unveiling of…(drum roll please) the PR and marketing campaign to hype the release of the final chapter in the Harry Potter series.Starting next month, news of Harry and his cohorts will begin to…… Continue reading “Soon Be 7”
The PR Store: Coming to a Mall Near You
I wasn’t sure if I was reading this story correctly. A Charlotte, NC company called PRS Franchise Systems LLC has opened 13 PR retail stores and has plans for many more.”And while it’s the first PRstore in Oregon, it might not be the last. The company plans to have 350 stores in operation in the…… Continue reading The PR Store: Coming to a Mall Near You
Community Organizers
Both Barry Libert and Francois Gossieaux (pictured left and right) were pleased by the turnout and enthusiasm for the inaugural Community 2.0 Conference held here in Las Vegas since Sunday.Barry, the CEO of Shared Insights, which organized the conference, and Francois, the founder of Corante and chairman of C20, shared their impressions of why online…… Continue reading Community Organizers
Craig and Scott’s Communities
While most of the Community 2.0 Conference is focused on the business enterprise, there’s much to be gleaned from consumer-driven communities. The panel that featured Craig’s List founder Craig Newmark, About.com CEO Scott Meyer and Social Signal’s Alexandra Samuel explored this. Giovanni Rodriguez, a Valley-based PR/marketing consultant, moderated.I’m sure you can find a more substantive…… Continue reading Craig and Scott’s Communities
iSociety
On the shuttle back to the hotel from the Bellagio last night, I eavesdropped a conversation in which a marketing manager at IBM talked effusively about an online business community called iSociety. Since I fell short of making it into high society, this sounded like a worthwhile endeavor to explore.I’m at the Community 2.0 Conference…… Continue reading iSociety
The Business Social
Social networks are everywhere. Just consider the amount of media attention they’re commanding. It seems that just about every consumer marketer has plans to digitally embrace and engage their demographically distinct consumer.More recently, however, we’re beginning to hear more about businesses getting their feet wet with online communities and socially networked environments. Some hope to…… Continue reading The Business Social