So your client is dismayed by the tenor of a reporter’s portrayal of his company (or him). What course of action do you, the proverbial good client-service person, recommend he follow?A) Call the lawyers and seek legal actionB) Demand a correction (via the reporter’s editor)C) Submit a letter-to-the-editorD) None of the aboveActually, the correct answer…… Continue reading Corrective Action
Category: PR
Wikinonymous
News from wiki-land: the free and pervasive consumer-generated Internet encyclopedia plans to ask expert contributors to prove their credentials. How exactly? Beats me. Wikipedia’s founder Jimmy Wales spoke via IM with The AP from Japan last night to confirm the plans, which were prompted by the revelations that a senior wiki board person, posing and…… Continue reading Wikinonymous
The Beet on AP’s Video Dreams
Did anyone notice the video post on Beet.TV yesterday? If you didn’t, take a look. My buddy Andy Plesser, whose Walter Mittyesque existence waivers between PR man and vlogging crusader, caught up with The AP’s head of global broadcast strategy Jim Kathman.Kathman (exclusively) outlined the partnership between the world’s largest news organization and Microsoft in…… Continue reading The Beet on AP’s Video Dreams
Blackout PR’s Blackeye
Last summer, Con Edison, New York City’s electric monopoly, had a big problem, that seemed to go on…and on….and on. It concerned a massive power failure in the NYC Borough of Queens affecting some 350,000 customers.(For my two readers in Jakarta, don’t confuse Queens with New York’s other boroughs of The Bronx, Staten Island, Brooklyn…… Continue reading Blackout PR’s Blackeye
Tap Tap Tap
Dear Leslie,No one said it would be easy. Lucrative? Yes. High profile? For sure. Exciting? Well…it is Bentonville, after all.But changing an intransigent corporate culture is damned hard work. A dose of social media certainly didn’t do it. Quite the opposite.The last thing you needed today is an HP-like scandal followed by inadequate answers that…… Continue reading Tap Tap Tap
The Committee to Unprotect Journalists
If you think American journalists are under government siege, their plight pales in comparison to the way Russia deals with its investigative scribes (or any other malcontent).They just murder them, or so it appears, based on today’s news emanating from that increasingly despotic regime.AP Moscow reported moments ago that Ivan Safronov, the military affairs writer…… Continue reading The Committee to Unprotect Journalists
Flaming the Fans
March comes in like a lion and goes out like a lamb. On this first day of the month that ushers in spring, we’re seeing some lion-like behavior aimed at two vital critics at arguably the most influential newspaper in the nation.The first incident involved the braggadocio restaurateur whose too-real reality show didn’t help in…… Continue reading Flaming the Fans
Life’s a Beach
I’m not a big MySpace fan, but there are plenty who are (for now). I much prefer FaceBook for my boys given some of the safeguards in place there.Relatively quietly (unless you consider Ynetnews.com a mainstream media outlet) the State of Israel has opened an outpost on News Corp’s dominant and youthful social network. And…… Continue reading Life’s a Beach
The Micropersuader
You have to admire Steve Rubel. Sure, many PR people are jealous of his high ranking (89) on the Technorati stats or that he’s become a really famous PR person. (I wonder if he even considers himself a PR person?)Hey Steve, this blogger finally broke the 36,000 mark — a motivating milestone rationalized by simple…… Continue reading The Micropersuader
Scribes & Shooters
I’m not obsessed with paparazzi. Though one couldn’t help but notice the $200 million that Getty forked over last week for celeb photo agency WireImage. (Would WireImage’s shooters even consider themselves paparazzi?)The paparazzi do however play an incongruously glorified role in today’s complex ecosystem of news gathering — especially when one considers the ever-widening news…… Continue reading Scribes & Shooters