I finally had a chance to attend one of O’Reilly Media’s Web 2.0 Expos (as opposed to “the more exclusive” Web 2.0 Summit) this morning at New York’s Javits Center –>.I choose to audit the panel called “Real-Time Marketing: Operationalizing the Use of Social Media,” which featured SM luminaries Jennifer Zeszut (Scout Labs) who moderated,…… Continue reading Web 2.0 Expo in NY
Category: social media
#PRWeekNext
Must be the season for PR conferences. Yesterday I attended PRWeek’s Next Conference at New York’s Waldorf Astoria and was glad to see yet another great turn-out.This followed our PCNY media event this week, which sold out, the PRSA Int’l Conference, which drew thousands, and the Council of PR Firms’ Critical Issues Forum that also…… Continue reading #PRWeekNext
Arianna Preps PR Peeps
I just returned from the annual PRSA confab in San Diego where thousands gathered to hear what’s what in the PR biz.I would have liked to have lingered another day (SD is such a fab city), but today PCNY held its own confab in NY where 160 PR pros heard producers for GMA, Nightline, The…… Continue reading Arianna Preps PR Peeps
The Reading Room
We were gathered at our bi-monthly Boys’ Lunch at Michael’s last month when one of “the boys,” a very senior media-minded communications executive, looked at me incredulously when I said I actually read Bernoff’s Groundswell, Jarvis’s What Would Google Do, and Godin’s Tribes, among others.He definitely thought I was either drunk on the Kool-Aid or…… Continue reading The Reading Room
Courtyard Copley’s Content
My wife and I have to be in Cambridge, MA for a dinner in late October. Kayak is my first resort when it comes to online research of domestic or even international travel. (C-G site Trip Advisor is my second.)While I’m no Peter Greenberg, I happen to find online aggregator Kayak to have the most…… Continue reading Courtyard Copley’s Content
PR Horizons
I can’t tell whether this is the best of times or the worst of times for the PR industry. As the country supposedly inches its way out of recession, the unemployment figures across the board remain bleak.Should we celebrate a slowing in the number of monthly jobless claims when so many of our colleagues are…… Continue reading PR Horizons
Apple Voice
If one were to guess which of the world’s most-watched corporations had the most command-and-control approach to its communications, invariably that Cupertino, CA company would rank right up there.Apple Inc.’s PR is legendary, less for its embrace of the new tools of the trade — and the transparency that comes with it — and more…… Continue reading Apple Voice
Media Ecosystems
Steven B. Johnson’s take on what the news ecosystem will look like.Should every company have a blog, a Twitter feed, a Facebook page, a YouTube account…? And if not, why not? Are certain industries more social media-ready than others? And will every industry eventually spawn a rich and diverse news/info ecosystem comparable to those that…… Continue reading Media Ecosystems
Spheres of Influence
The Wall Street Journal recently laid down the law regarding its employees’ engagement with the social media graph.In fact, most enterprises, especially news organizations, have refreshed their rules of employee conduct to include sections on what’s acceptable and what’s not in the indelibly incestuous worlds of blogging, Facebook, Twitter and YouTube.But rather than spelling out…… Continue reading Spheres of Influence
Social Media Round One
Volvo’s recent decision to hand the reins of its social media, SEO and digital PR programs to WPP’s esteemed media buying agency Mindshare has tongues-a-wagging and fingers-a-pointing.Brand Republic and others reported the surprising news that reignited the debate over which marketing discipline is best suited to deliver clients’ growing digital dreams.Mat Morrison, global digital head,…… Continue reading Social Media Round One