Category: social media

Forget Journalists. It’s the Algorithm.

As PR 2.0 twists and turns its way into PR 3.0, we are constantly reminded of our growing role as producers of content that drives awareness, opinion, and action.Cases in point: the Twitterization of the Skittles home page, the de-listing of one’s Facebook friends for the sake of a Whopper, and the first appearance on…… Continue reading Forget Journalists. It’s the Algorithm.

Tweet-Ups, etc.

Has there ever been a time when we’ve seen so many media and marketing industry confabs? They range from six-person tweet-ups to the much buzzed-about annual gathering pictured here ——->The organizers of these events sure know how to entice attendees with all the right buzzwords, e.g., “new media,” “social media,” “PR 2.0,” “Web 3.0,” “community,”…… Continue reading Tweet-Ups, etc.

Re-casting Paid and Earned Media

Social media guy Dave Armano, fresh off the news of his impending move to the “social media capital” of the United States — Austin, TX — today Flickr’ed some imagery (at left) to illustrate Brian Morrissey’s astute post “Blending paid and earned media in the stream.”Morrissey’s post, which took its cue from a Fred Wilson…… Continue reading Re-casting Paid and Earned Media

New Spin Spotter at RNC

This just in from the folks at TechCrunch: the Republican National Committee has named a “Director of New Media.” He’s former Microsoft and MSN employee Todd Herman who posted on his new role here. (RNC’s former top techie resigned earlier this month.)Well, I’m not surprised the red-staters moved quickly to fill that vacant slot. Haven’t…… Continue reading New Spin Spotter at RNC

Hooray for the Consultants

As the proprietor of a somewhat successful New York PR consultancy, after years of toiling in the big agency world, I read with more than a passing interest Tom Foremski’s assessment of our industry in Silicon Valley Watcher.Its title: “PR Watch: The Disruption Of The PR Industry AndWhy Everyone Has Become A Consultant.” Foremski not…… Continue reading Hooray for the Consultants

Jossip’s Take on PR

Not that Jossip is the arbiter of what’s real nowadays — in spite of it being a snarkily fun read — but I couldn’t help but notice its antagonistic (if not anachronistic) view of the PR profession.In a post titled “J-School to Public Relations: Selling Out or Buying In?,” the Gawker/Defamer wannabe castigated any self-respecting…… Continue reading Jossip’s Take on PR

Your Twitter Bed

What’s a socially networked person to do? All these outlets to share one’s thoughts, ideas and cool links! It’s exasperating. Well, first he or she should get a handle on each channel’s distinctive DNA and utility. Take Twitter. The inimitable David Pogue, who’s been tooling on the microblog these last few weeks, pondered in his…… Continue reading Your Twitter Bed

Will The Pentagon Go Social?

The Associated Press moved a piece yesterday on The Pentagon’s growing PR spend: “Pentagon increases spending on public relations,raising concern about propaganda.” The AP’s comprehensive investigation revealed that: “…over the past five years, the money the military spends on winning hearts and minds at home and abroad has grown by 63 percent, to at least…… Continue reading Will The Pentagon Go Social?

Blago and Thain’s TV Defense

If the PR handlers for Rod Blagojevich and John Thain had some social media mojo, what could/should they be doing to resuscitate their bosses’ tarnished reputations?As it presently stands, TV is serving as the primary vehicle for correcting what these beleaguered bosses believe – rightly or wrongly – has led to their demise in the…… Continue reading Blago and Thain’s TV Defense